Okuma Conducts AI Analysis on Operating Venues: Embrace Data, Uncover Opportunities
Visualize venue footfall, characteristics, and behaviors over time to unlock hidden business opportunities at your operational site.
AI analysis and recognition are performed on the device itself, ensuring private visual data remains confidential.
Provides data on "effective footfall facing the camera with sufficient facial proportions" and "audience count facing the camera over 80%," displayed and compared along a timeline.
(Note: Individuals with insufficient facial proportions facing the camera or facing away will be excluded.)
(Note: Individuals with insufficient facial proportions facing the camera or facing away will be excluded.)
Audience analysis includes physiological gender and counts by age groups. Okuma devices also recognize the number of hand-raising gestures captured by the camera.
(Note: Factors such as camera resolution, its installation height and angle, and ambient lighting can affect recognition accuracy. Current AI functionality cannot guarantee 100% recognition accuracy.)
(Note: Factors such as camera resolution, its installation height and angle, and ambient lighting can affect recognition accuracy. Current AI functionality cannot guarantee 100% recognition accuracy.)
Combines audience numbers in front of Okuma devices with audience numbers during each advertisement playback to provide "viewership" data on a timeline.
(Suggestion: Install multiple Okuma devices to record surveillance footage simultaneously, compare AI data with actual footage during key periods, and gain deeper insights into opportunities.)
(Suggestion: Install multiple Okuma devices to record surveillance footage simultaneously, compare AI data with actual footage during key periods, and gain deeper insights into opportunities.)
What is Okuma Operational Venue AI Analysis?
Designed for brick-and-mortar businesses, Okuma’s AI analysis connects to standard surveillance cameras linked to the Okuma device to analyze audience numbers in the venue. Combined with displayed ad content, it provides deeper insights into audience characteristics and ad viewership efficiency.
Features of Okuma Operational Venue AI Analysis
Real-Time Data Analysis
During analysis mode, Okuma devices continuously analyze live video from the monitored area in real-time.
Integration Across Multiple Devices and Venues
A single Okuma account can manage up to ten devices, allowing remote configuration, ad content playback, venue monitoring, analysis, streaming, and even audio-visual communication.
Privacy-Safe Data Insights
Okuma analyzes venue traffic over a timeline, including footfall, audience numbers, gender, age, and behaviors, without collecting biometric data, ensuring privacy protection.
Ad Viewership Analysis
Displayed along a timeline, Okuma shows how many times ads were played, when they were displayed, and the number of viewers who noticed them. Compare these metrics with effective footfall to assess ad engagement and audience demographics.
Online and Offline Data Integration (OMO)
Embed web content in ads on touchscreens, combining GA web analytics with Okuma's venue analysis to create a clearer customer profile.
Integration with Generative AI Customer Support
Enable the floating button feature via the member center to utilize generative AI customer support or bridge other app services, offering diverse on-site services while integrating online and offline data.
How Can a Single Okuma Account Manage Ten Devices?
Monitor and Analyze Venues with Cameras Connected to Okuma Devices
By using Okuma device mainframes (in surveillance mode or doorbell mode) with built-in cameras or external webcams/IP cams, you can monitor venues and enable real-time AI analysis of the area captured by the cameras.
Okuma Digital Signage: Play Ads, Monitor, and Analyze Venues Simultaneously
Connect the Okuma device mainframe to a screen to play advertisement content (in digital signage mode). Simultaneously, the camera continues monitoring and conducting AI-based venue analysis. Users can connect at any time to check the operational status of the site.
Compare Data Across Multiple Devices Based on Time
a. For multiple devices in the same venue, identify popular areas or peak hours.
b.For devices across different venues, analyze and define the business attributes of each area.
b.For devices across different venues, analyze and define the business attributes of each area.
Extend Beyond Ten Devices with Cross-Account Integration, Build Your Own Advertising Network
a. Share venue analysis data by letting other devices input your "Device Sharing ID."
b. Gain control of other devices as digital signage by having them input your "Team Code."
b. Gain control of other devices as digital signage by having them input your "Team Code."
